Every business owner who decided to be visible on the web has an idea of having a website that they could update and manage themselves.
Content Management System provides them with this ability. If you have a CMS based website you don't need to have any design skills or know HTML or any other programming language (php, asp, etc.) to be able to run your own site and update it without paying your web developer.
A good content management system (CMS) gives the business owners the required flexibility and control over their website texts, pictures, documents and other materials that can be interesting to the site visitors.
So you've put up your site and you see that there are visitors coming in. What now? How do you make your visitors stay longer on the web- page and how do you make them return more often? If your answer was - by updating the information on the website and adding new articles and product descriptions - you are 100% correct.
Thus, we have come to the major function that CMS if for - managing texts and other types of media.
Since CMS doesn't require knowledge of HTML - it usually should have a built in What You See is What You Get (WYSIWYG) text editor. In general such editors have an interface similar to Word or WordPad which is intuitively easy to understand and work with.
If you need a new text or article to be added to your CMS-powered web- page - you or your staff can do it by logging in to the admin section of your site and copy-pasting the text as they would do it with any regular document management program.
A good content management system also allows you to upload pictures to the website without the hassle of getting an FTP client. You can manage the pictures using your regular web browser through the site admin.
Since you are planning to have your own Company website then you probably want to have additional functions - such as product galleries, forums, banners etc. Commercial CMS' usually give you good options to do it.
Multiple Languages - it's natural to have a site in many different languages. Depending on the size of the company - it's always a good idea to have a site that is in local language, such as Estonian, Finnish, Russian or Swedish, which in turn is translated into English, German or French or vice versa. A reliable content management system usually provides functionality which gives the small and medium businesses a good chance to talk about their products in services to many different language groups. And it's always good if a visitor can choose the language that they like to find out more about your company. |
